A new website, and a new domain, for Country Bank

As part of the new branding for Country Bank in New York, we introduced a new domain – CountryBankNY.com – that would both differentiate the Bank from “other” banks called Country, as well as reinforce their commitment to, and location in, New York City.

While we launched the new branding, and new URL, in March, we knew the job wouldn’t be complete until we extended the new look and messaging to the Bank’s online presence.

Working with the selected developer & host, Banno, our role was to act as a part of the Bank’s team, supporting the website development through the entire schedule including communicating brand standards, developing content, coordinating changes and reviewing the results of the Digital Quality Management report provided by CrownPeak.

The result is a new, responsive website that utilizes Banno’s Content Management System while meeting WCAG 2.0 AA standards for accessibility while also supporting the new branding and positioning the Bank for future growth.

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