A new look for AshLax

Having volunteered to help streamline my local lacrosse organization’s brand standards, it was our pleasure to help with the next phase of Ashland Lacrosse’s rebranding – new uniforms.

Ashland Lacrosse Uniforms
The original uniforms as modeled by my children

Debuting this month, the new uniforms provided us with a few design challenges, including how to incorporate elements into uniforms for both boys and girls. We also wanted to create a uniform that was modern and would stand the test of time, avoiding trendy elements that would immediately date the designs.

Kids in Blue
What a difference a year makes! The new uniforms incorporate similar design elements into the boys and girls uniforms, including new skirts for the girls.
Kids in White
Each pinny is reversible, requiring a separate design that would remain true to the Ashland Lacrosse brand standards.
Full uniform
We also designed a custom “shooter shirt,” which boys wear under the pads, and girls received for practices and pre/post-game.
Son running
Our son runs up the field in his new uniform.
Girl Running
During our daughter’s game, a teammate runs up the field.

Throughout this process we learned that designing uniforms is deceptively simple – but with research, creativity and collaboration, we were able to come up with a design that makes the Clockers really tick!

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