Thank you to the Indiana Bankers Association for welcoming us to this year’s Reimagined Mega 2020 Conference. Below are links to articles and projects referenced in my presentation – Storytelling and Content Marketing.
Articles
- What is Content Marketing – Content Marketing Institute
- Make Storytelling A Part Of Your Content Strategy In 2018 – Forbes
- In Search of Purple Squirrels – Huffingtonpost
- Why Uber’s Apology Ad Worked And Facebook’s And Wells Fargo’s Bombed – Forbes
- Economist Group’s “Missing the Mark”
- Video on Social: What Marketers Say vs What They Do – SocialmediaToday.com
- Social Media User Stats – Leverage
- Personal Maker – Hubspot
- Compounding Blog Posts: What They Are and Why They Matter – Hubspot
- KPIs by Category – Content Marketing Institute
Stories
- Music Man – Ya Got Trouble
- Chubb Insurance – Flying Cars
- Farmers Insurance – Hall of Claims
- Travelers Insurance – Unfinished Stories
- Wells Fargo – Earning Your Trust
- Country Bank – Even Hard Work Needs a Partner
- BMO – Jane’s Story
- Simple – True Stories – How I bought my first home as a single person
- First Commonwealth Bank – Meet the Abbots
- Citizens Bank – Made Ready Quiz
- Grand Savings – Heart Month blogs
- Charles River Bank – 100th Anniversary Stories
- Bankwest – Bank Less
- First Farmers Bank & Trust – Are You a Farmer
- Sanlam – One Rand Man
Pandemic Stories
- Dove – Courage is Beautiful
- Apple – Creativity Goes On
- BBVA – COVID campaign
- COVID Mega Mix
- Consumers Are Ready For Brands To Move On From COVID-19 Advertisements
- ‘In These Uncertain Times,’ Coronavirus Ads Strike Some Repetitive Notes
- Apple – The whole work from home thing
- USA Bank – Inspired Pursuits
- AT&T – Word of Mouth Marketing
- Charles River Bank – Tim Rice Photo
Other links:
- Screenflow – Software used to create the presentation video.
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