December 27, 2016

A personal brand for a pro cyclist

In many ways, professional athletes need to brand themselves the same as any other business – the difference, of course, is there is very little, if any, separation between their personal brand and their professional brand.

How to use canned content

A market for pre-written (or canned) content has been created, with businesses subscribing to receive access to a library of content that can be shared on social media. We looked at how organizations can use canned content to best support marketing and business strategies.