October 23, 2013

What’s in a name?

You have to give credit to the agency (Arnold Worldwide) which, faced with creating commercials for the recently renamed Sovereign Bank, came up with idea of embracing the potential pronunciation problem – Santander. “Hi! We’re Santander Bank, and we look forward to getting to know you. The only thing is we’ve noticed people have trouble saying Santander…” (Listen to...